Word: chauvinistically
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...that the battle of the sexes was fought in gentle, rolling Thurber country. Now the din is in earnest, echoing from the streets where pickets gather, the bars where women once were barred, and even connubial beds, where ideology can intrude at the unconscious drop of a male chauvinist epithet. This week, marking the 50th anniversary of the proclamation of the 19th Amendment granting women the vote, the diffuse, divided, but grimly determined Women's Liberation movement plans a nationwide protest day against the second sex's once and present oppression...
...Berkeley, when an organization called Women for the Free Future burned a diploma to symbolize their claim that the university failed to teach women anything relevant to their situation in society, they also incinerated a Barbie doll, a book by Norman Mailer (regarded as an arch-male chauvinist by the movement), birth-control pills, the Bible, and Good Housekeeping's list of the Ten Most Admired Women (because they were identified by their husbands' names only). WITCH last year staged a protest in New York against a bridal-goods show because it exploited women. And Los Angeles activists chuckle wryly...
...advocates, for example, substituting "girlcott" for "boycott." Others are also playing the game. Unliberated honorifics like "Mrs." and "Miss" are replaced by the noncommittal "Ms." Idiotically, there is a move to replace "history" with "herstory." A favorite pejorative is "sexism"?the expression of conscious or unconscious male-chauvinist attitudes. Sexism was the sin of one professor who admitted at a San Francisco meeting of the staid Modern Language Association that, all things considered, he would look at a girl's legs when considering her for a teaching post. "You bastard, you bastard!" one girl screamed (s.o.b...
...going too far. Let's face it: there are undoubtedly some women who want to castrate us." Los Angeles Adman Bob Kuhn says: "Women are jeopardizing all the gains they have made, and I also feel they are throwing away much of their mystique." Still more outspoken is Male Chauvinist of the Week Hugh E. Geyer, a Morristown, N.J., executive: "They've got nothing to do all day?just push this button and push that button. What the hell does a healthy woman do all day besides rush home at 5 o'clock and give the old bastard a beer...
Aside from the vulgarity, the Frederick's phenomenon is an almost perfect target for the Women's Liberation Movement. Passion fashions are clearly male-chauvinist and designed to turn females into mere sex objects. That is part of their nostalgic appeal. In the world of Frederick's, the bra not only endures, it prevails. The allure of Rita Hayworth, circa 1945, lives...