Word: chavez
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Dates: during 1970-1979
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Before 1979, the UFW struggled to survive as an organization and seek recognition from growers. "We didn't have a chance to force growers to deal with the serious economic problems farm workers face--problems caused by a long history of extremely low wages compounded by inflation," Chavez says...
...Free collective bargaining," Chavez says, "is the accepted way American workers have improved their standard of living. We are convinced collective bargaining is the only way farm workers can escape poverty and exploitation. But there can't be free collective bargaining so long as growers are permitted to respond to their workers' legitimate needs with the massive use of illegal strikebreakers...
...succeeded where others failed because, Chavez says, "We told the growers, 'OK, if you bring in strikebreakers, we'll boycott you.' So the farm workers have turned to what Chavez calls "our court of last resort, the American people," with an international boycott of Red Coach iceberg lettuce...
...August, Sun Harvest, Inc., the nation's largest lettuce producer, and several smaller Salinas vegetable firms reached agreement with the UFW on new contracts featuring a $5 hourly wage. These settlements, Chavez says, "make a lie of industry claims growers cannot afford workers' economic proposals." The other lettuce growers, however, vowed to continue the fight...
...Stop the Red Coach" is now the UFW slogan being publicized in 11 boycott cities across the nation. Critics of the union claim that Chavez is going to have quite a struggle this time around convincing the American public to make any type of sacrifice (however minimal). After all, this is the "Age of Apathy," and the "Me Generation." These critics however, are silenced by proof that a consumer boycott can be successful in 1979. In the Boston area alone, five out of six super-markets agreed to honor the boycott of Red Coach lettuce. Purity Supreme, Demulas, Fernandez, Capital...