Word: cheap
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Dates: during 1930-1939
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Spiteful gossip writers for Berlin Socialist dailies called the wedding presents "cheap." They also seemed annoyed because President von Hindenburg had contributed to the general atmosphere of simplicity by sending as his wedding gift a pair of white porcelain candlesticks with a white fruit bowl to match...
...little more than a year ago there issued from the Richmond, Va. factory of Larus & Brother Co. (William T. Reed, president) a small shipment of cigarets modestly named White Rolls. Their cheap package was without Cellophane, they were unheralded by advertising-but their price was 10? per package of 20. The selling organization which had made Edgeworth a widely-used pipe tobacco began pushing White Rolls and soon the orders were rolling in. News of this reached President Reuben M. Ellis of Philip Morris & Co. Ltd. and its Richmond subsidiary, Continental Tobacco Co. Continental had been having trouble distributing...
Rise. Fourteen months ago 90% of the cigarets sold in the U. S. retailed for 15? a package. Tobacco was cheap, cigaret smoking was at its peak. The future looked fine and smoky to Tycoons George Washington (Lucky Strike) Hill, Samuel Clay (Camel) Williams, Clinton W. (Chesterfield) Toms and Benjamin L. (Old Gold) Belt. Acting in concert (though legally disassociated since American Tobacco Co.'s trust was dissolved) they had just upped the wholesale price of their cigarets from $6.40 to $6.85 per thousand (presumably on the strength of the new Cellophane wrapping). Then, all unknown to Messrs. Hill...
...fallen off a little. Wings' sales boosted the ten-centers' average to 5% or 6% of the national total. By May Wings had slowed the decline in national cigaret production which had been going on all year. Wings did not advertise in newspapers, but blurbs on the cheap brown paper package told smokers that they could not smoke Cellophane. In June arrived the fourth national 10? cigaret- Twenty Grand, also from Louisville. Its sales soon passed those of White Rolls and Paul Jones, ran the ten-centers percentage up to 15. Last week that percentage was 20. Axton...
...expensive remedy. 3) Cutting prices. 4) Putting out special "fighting brands" of 10? cigarets. 5) Training their advertising guns directly at the enemy, which might do the ten-center more good than harm. A FORTUNE suggestion to President George Washington Hill: "STALE FISH STINK. ... So do cheap cigarets...