Word: cheap
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Dates: during 1950-1959
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...real pleasure to read "The Colonel's Crusade" [July 27] and to learn that at long last, a military man had developed guts enough to tell the ladies to dress and act like ladies and not like a bunch of cheap prostitutes advertising their wares...
Wrinkles Ahead. Navy enthusiasts point out that Tepee stations are low-powered and relatively cheap, talk of a system of six stations that would monitor any rocket the Russians set off or atomic bomb that they tested above ground. Thaler himself makes no such claims, recognizes that there are still plenty of wrinkles. "We know the theory and the equipment works.'' said Thaler last week, "and our experiments have been successful from the beginning, but we will have to learn a lot more before we will be able to say we have a system. We have been trying...
...success is Price's head-on approach to both his problems and those of the U.S. homeowner. A creative, hard-driving businessman, Price has transformed the prefab from a poor cousin into a respectable member of the housing family. To rid the prefab of the boxy, cheap look and boring sameness that once plagued it, he has hired top architects to give his houses style, turns out four basic models in 600 different variations ranging from a three-bedroom $7.900 home to a $150,000 custom-built one. Price also has another valuable asset: his brother George, National...
...small British company that grew out of a garage started in 1919 by Charles Newton Cooper in Surbiton, eleven miles southwest of London. After World War II, Cooper and his son John, an intense, black-haired designer-engineer, got the speed bug and set out to develop a small, cheap racing car powered by a motorcycle engine. Gradually the cars grew faster, but they still used largely hand-me-down engines. At one point the Coopers used a four-cylinder Coventry Climax engine originally designed to pump water for fire fighters. Rebored and rebuilt, the engine finally peaked...
...chance finally came when Churchill was elected S.-P.'s do-or-die president in 1956. Out rolled his austere, cheap ($1,795) Scotsman. That car missed, but it taught Churchill that U.S. buyers want more than a stripped-down version of a costlier car. So he built a new car, presided over every mechanical detail, hustled out to the plant at any hour of day or night when a decision was needed. The Big Three have been working on their compact cars for a year or more. The Lark was driven into showrooms just seven months after...