Word: cheap
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Dates: during 2000-2009
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...investors overreact when they jumped into the sector last March and drove REIT prices up 97% from that trough? Not exactly. REIT valuations were extremely cheap, as the sector had lost 73% of its value from its peak in February 2007. "REITs were priced in the first quarter like they were going bankrupt," says Robert W. Baird & Co. director David AuBuchon. (Read "Commercial Real Estate - the Economy's Anvil...
...consumers, this war looks like an obvious score. Cheap books make tidy stocking stuffers. And for the retailers, particularly Walmart and Target, the discounts may not carry too much risk. Books are just a small slice of their portfolios. "Is Walmart making money selling books at $8.99? Probably not," says David Heupel, a senior equity portfolio manager at Thirvent Financial in Minneapolis. "This is a mass-merchant move to draw customers to the websites." The hope is that you poke around for a book and then add other, higher-margin products to your basket...
Fashion Faux Pas: Let's see. Oversized t-shirt + raggedy skinny tie + cheap leather mini skirt + fishnet stockings...
...Myhrvold's giant-garden-hose scheme (after hopefully giving it a better name) without reducing carbon emissions. We could end up in a situation in which we can't abandon geoengineering without risking sudden, disastrous warming due to unchecked CO2 emissions. Then, what was meant to be a quick, cheap fix would turn out to be a trap. And while Levitt and Dubner say the fix is appealing at least in part because it's politically impossible to imagine the world agreeing on a common carbon cap - pointing to the problems with the Kyoto Protocol - in reality, the geopolitics...
Ultimately, that is the right way to use geoengineering and to approach climate change. While geoengineering shouldn't be ignored, Levitt and Dubner's biggest mistake in their examination of the topic lay in being seduced by a clever-sounding, cheap and contrarian shortcut. Climate change, however, is one issue for which the conventional wisdom still works, even though it's costly - and even though conventional wisdom won't sell 3 million books...