Word: cheap
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Dates: during 2000-2009
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...made smaller-scale dramas for Latin American countries like Argentina and Brazil. But this is its first venture into Mexico, the undisputed leader in Latin American film and TV production. While Mexico's steamy telenovelas are cheap to make, they are wildly popular across the globe, being translated into over 50 languages from Russian to Indonesian. Teaming up with Mexican production company Argos, HBO brought in top cinema talent such as Carlos Carrera, director of the controversial hit film The Crime of Father Amaro, about a priest's affair with a teenage girl. It also persuaded Mexican authorities...
...group PETA announced it would award $1 million to the first person to come up with a way to make commercially viable in vitro meat by 2012. The fake meat would have to be indistinguishable from the real deal, according to competition rules, and it would have to be cheap enough to succeed in the marketplace...
...realizing potential in emerging markets doesn't come cheap. Picking up new subscribers in low-penetration markets like Pakistan means beefing up network capacity and extending coverage into new, often rural, areas. Groundwork like that established across Pakistan and Bangladesh has already cost Telenor some $3 billion in the last three years, according to Handelsbanken. So while "we invest, and grab as much revenue as possible," says Telenor Pakistan's Johnsen, "we can't imagine that we will recover our initial investment any time soon." Powerful companies like China Mobile have recently joined Telenor in Pakistan, and Egypt's Orascom...
...helps drive innovation towards pollution control and efficiency, funded in part by the value of the emissions trading market. (Companies that spent to lower their emissions beneath the cap could recoup that investment by selling their excess emissions credits.) Just as importantly, it did so on the cheap, at a cost considerably beneath early estimates...
...There is no better symbol to represent these hopes and illusions than the tire swing. The romance of the tire swing implies lusting after a place where we can indulge in replaying our childlike urges. Motorless, silent, and cheap, it is the embodiment of the make-do, enterprising, and venturesome childhoods which we might possibly have lived ourselves but more likely read about secondhand...