Word: cheap
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Dates: during 2000-2009
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...very least, Kenyans know what they are betting on. Thanks to a proliferation of cheap handsets and pay-as-you-go services, it seems that practically every Kenyan has a mobile phone, and most who do are Safaricom customers. The company has made its buck by thinking small, allowing Kenyans to buy airtime in increments as little as 20 Kenyan shillings - about $0.30. It has found success by focusing on ways that even the simplest mobile phones can change people's lives. Airtime credit can be traded as currency and Safaricom also has a feature, called M-Pesa ("pesa...
...Critics claim that Ford's biggest mistake was introducing a low-cost X series that buyers shunned for essentially being too Ford-like. "They tried to make Jaguar a full-line BMW on the cheap," Nagley says, but the public wasn't interested in "pale imitations with appalling style." At Land Rover, however, it got the product mix right and sales increased - they jumped 18% last year to 226,400. So why is Ford also unloading Land Rover? "I think they're desperate for cash. It's not a good thing when a company sells off a profitable unit," says...
...boys and girls who casually pick fights, have sex and keep the emergency services fully occupied are often fueled by cheap booze. British youngsters drink their Continental European counterparts under the table: in 2003, according to the Institute for Public Policy Research (IPPR), 27% of British 15-year-olds had been drunk 20 times or more, compared to 12% of young Germans, 6% of Netherlands youth and only 3% of young French. British kids were also involved more frequently in fights (44% in the U.K. to 28% in Germany). They are more likely to try drugs or start smoking young...
...period focused on what a recession is, one might assume that the spike in these kinds of searches was driven by media coverage of the topic. Searches focused on "recession" may not be the best indicator of an economy in trouble. If we compare searches that contain the term "cheap," "discount" and "budget" during the same time period we might have a better understanding of consumer's economic sentiment...
...When we compare searches that might be indicative of price consciousness, searches that contain the term "budget" have increased 4% when compared with the same week last year, while searches for "cheap" and "discount" are actually down 13% and 7% respectively, indicating that consumer concern may not be as great as assumed...