Word: cheap
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Dates: during 2000-2009
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...ensuring cheap food is not the real goal of the system. Farmers rightfully complain that they don't set food prices; they only receive a few pennies from the sale of every loaf of bread or box of cornflakes. When commodities are cheap, the main beneficiaries are well-heeled grain -and-livestock processors like Cargill, Tyson and Archer Daniels Midland. No, the real goal has always been to protect farmers from the vagaries of the weather and the market. Farming is indeed a risky business--most businesses are risky businesses--and farm policies have tried to reduce that risk...
...Iraq [Oct. 29]. If the architects of the Iraq invasion had used some common sense--like deploying more troops--we wouldn't need military contractors. And if the Iraqi people had backbone and stood up to terrorists, our troops could come home. It seems that American blood is cheap to them...
...killed for the latest "cool" sneaker. But the Starburys, sold exclusively at Steve & Barry's, cost just $14.98, and consumers have been scooping them up like shrimp at a buffet. In the two months after their August 2006 debut, Steve & Barry's sold over 3 million pairs. And the cheap-shoe love has lasted. "C'mon, this is the best thing that has happened in a long time," says Curtis Washington, 44, before bouncing out of a store with five Starbury boxes...
...Starbury brand has helped raise the Steve & Barry's profile. The retailer is known for its cheap casual and college-themed clothes and was looking for a way into athletic footwear when it got word that Marbury also wanted to market an inexpensive shoe. The privately held company had 120 outlets before the Starburys launched; it will have 270 by year-end. Its president, Andy Todd, admits margins are "tight" on a $15 sneaker, but the company controls costs by spending little on advertising, for example--letting the stars generate the buzz...
Should Nike be worried? Both Nike and Adidas say the Starburys haven't cut into sales, so the big boys have no plans for cheap sneaks. These companies insist their $100-plus kicks offer extra features that help a player's performance. "It would be tough for us to go to that price point because consumers expect so much from our product," says Travis Gonzalez, an Adidas basketball spokesman...