Word: cheapened
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Dates: during 1920-1929
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Sirs: Why do you cheapen TIME with a red bordered cover ? Is it not strong enough as a current publication to speak for itself with dignity and a cover that suggests its contents ? Must .it call attention to itself with screaming scarlet-and thus attract the masses who would be led to believe that it ranks with the Red Book or similar publications that resort to superficial advertisement ? I used to be proud to place TIME in a prominent position on my study table. Now I am ashamed. Lois J. FISHER...
...Heroines?" It's a word to use sparingly. For all telephone girls opportunity is just around the corner. To a few it comes. Let us not cheapen the laurel when fairly...
...painting. The adoption of cellulose finish combinations now makes it possible to paint a car and turn it out within 24 hours. Even the Cadillac, which formerly took four to six weeks to paint, can now be finished in less than seven days. Such economies speed and cheapen production and at the same time hold inventories to a minimum...
...whose previous experience has been supplied by the sidewalks of a large city, he brings the broadening influence of an entirely novel social point of view. This, coupled with the high, if vague idealism of early manhood, is something which not even inadequate methods and weak sentimentalism can wholly cheapen. That the preservation of this idealism to the student's later life is a matter of vital importance to the community is unquestioned; that by means of an efficient system it may be transformed into immediate effective service to the objects of his benevolence is quite as true...
...faces, Ah! the gaping stalls. Afterwards, downcast, she assailed her agents, saying that they had charged too ninth, advertised too little. The agents politely replied that a singer of Tetrazzini's fame did not need much advertising, that she could command tall rates, but that she should not cheapen her voice by distributing its silver tones over the radio as she did recently (TIME, Mar. 23). Said Tetrazzini: "I don't agree that broadcasting ruins an artist's con cert value or affects her popularity...