Word: cheapened
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Dates: during 1980-1989
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Moviemakers are among the loudest complainers. "Commercials cheapen the medium and put the audience in a bad mood before they see the film," says director Phil Alden Robinson (Field of Dreams), expressing the overwhelming reaction among producers and directors. A majority of theater owners still agree, refusing to turn their screens into billboards. "Our experience with commercials was very negative," says Gregory Rutkowski, a vice president of AMC Entertainment, which owns 1,700 screens across the country. "We tested them several times, and our customers told us that they won't stand for them. You can't underestimate the intelligence...
...problem with swimsuit issues is that they have nothing to do with sports. When major magazines devote most of an issue to beach photo sessions, they cheapen their real subject matter...
...that the gift was the only potential scandal the opposition party was sitting on. A paranoid with bottomless pockets may have indirectly caused Nixon's final political crisis, but he was probably not the main reason. In addition, Drosnin's case is not helped by pop-novel techniques that cheapen his journalistic efforts: "But now aboard Air Force One, the President was gripped by a darker thought. The terrible fear that O'Brien knew --that he had somehow learned from his hidden masters all about the secret Hughes cash in Bebe's little...
Concludes Stewart of his extraordinary assignment: "There is no need to romanticize these people. That would cheapen it. On some things, we could never agree. But we had, in a way, a common experience, of wartime. I don't think I'll ever be the same again. And in an odd way, I am almost reluctant to leave Beirut, crippled and shattered as it is. This city and its people now wear the survivor's badge of honor. Part of me, I think, will always be here...
Richard E. Neustadt, Littauer Professor of Public Administration, also cautioned against assuming liberalism is permanently dead, noting that if a new form of technology can be found that will cheapen energy prices, "the psychology of America would change drastically...