Word: cheaper
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Dates: during 1950-1959
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Royalties have also tumbled in from other sources, including the book club, the booming new entertainment trend in publishing. Individual companies have also formed their own clubs to distribute cheaper, second-run editions of their own books. Little, Brown from behind its sleepy, genteel front on Beacon Street uses this production technique to keep its accounts balanced...
...soil testing, plant foods, livestock bacteria, basic veterinary practice. In shop class, Joe learned how to build hog feeders and cattle chutes, how to wire a barn for electricity, how to hang gates, how to solder and weld, and how to care for his machines. (Lesson I: "Grease is cheaper than bearings...
...rapid expansion of routes and increased competition, dozens of new cities will be tied into the air web. Instead of relying on planes largely for long-distance runs, U.S. travelers will soon be able to fly anywhere they choose, day or night, and do it faster and cheaper than ever before...
...contracts were technically out of order, and should have been specifically approved by Congress. Campbell later agreed to review his own decision when the Air Force pointed out that it had neither the manpower nor the equipment to install the nationwide communications network, and that it would be cheaper to have it done by private industry...
...bear the name of Goffe, was a cantankerous man who objected strenuously to churchgoing, though he was tolerably religious. But public opinion demanded his appearance in church each Sunday, until Ody solved the problem thus: "One day he walked to Boston. It was 60 miles, but walking was cheaper than using up a good horse. When he returned, he announced to the astonished neighbors that he had joined the Roman Catholic Church, and since there was no church of that denomination any nearer, he could stay at home Sundays from now on." Other members of the family adapted themselves...