Word: cheapest
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...strongest point in the Ploughshare pitch is the low cost of nuclear digging. If employed on a very large scale, atoms are the world's cheapest workers, and they are getting cheaper year by year. Dr. Gerald W. Johnson, scientific director of Ploughshare, believes that a sea-level canal at the Sasardi-Morti route in eastern Panama could be completed, ready for use, for $500 million, using only 170 megatons of explosive. This is hardly more than the present Panama Canal cost when it was completed 50 years...
Priced at $3,540 in Britain (including a $615 purchase tax), the new Rover sells for less than the cheapest Jaguar, and on the Continent should be highly competitive with the small Mercedes and Citroën. Rover executives worry whether the 2000's flashy good looks will steal sales from its staid older brothers, which are still in production. But why worry? At the London show, Rover salesmen have already collected enough orders for the new car to keep Rover's plants running at full speed for an entire year...
...artists are loath to face the New York critics under less than ideal conditions (too little rehearsal time, bad weather, bad acoustics). Concerts have dwindled from 65 in 1939 to 24 in 1962, attendance from 375,500 in 1939 to 194,500 in 1962, while the cost of the cheapest tickets has gone up from 250 to 750. Outstanding musical personalities have drawn remarkable crowds: Pinza (27,500), Belafonte (25,000), Joan Sutherland (over 20,000). No one expects Van Cliburn's 1963 opening-night figure of 14,000 to be topped this season. The concerts run an annual...
...chatty, no-nonsense pace that struck oil with 15,000 readers when it first appeared in 1957, this year is on its way to a record sale of 150,000. It leaves descriptions of the Louvre or Westminster Abbey to others, concerns itself single-mindedly with practicalities -the cheapest ways of getting to Europe and moving around once there, how to rent a bicycle in Copenhagen, how to read a menu in Italian, how to see the most sights at least expense (a sidewalk cafe in Paris, folk dancing in Stockholm), and most important, a list of the most elusive...
...dining rooms a battery of Hilton tasters has effected a saving with the discovery-so they say-that Manhattans are much better when made with the cheapest bourbon and that Icelandic lobster is better and cheaper than jumbo shrimp in many seafood dishes. Each of the five restaurants in the New York Hilton has a culinary theme-Spanish, French, Old New Orleans, etc.-but all the food is cooked in one mammoth kitchen. Hilton also saves money by purchasing its turkeys only once a year and freezing them, by having its French fries blanched with oil before they leave Idaho...