Word: cheapest
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...pioneered an experimental fare 20% below the jet coach rate for the Chicago-Los Angeles run, forcing his competitors-American Airlines. United Air Lines and TWA-to follow suit, traffic rose 30%. "There's always a big group of people who want to get there the cheapest way,'' says American President C. R. Smith. "Hell, they'd be willing to stand up all the way to California." They will not have to stand, but lower fares will mean the end of beverage and food service in coach class and less elaborate meals and tighter seating (five...
...trundles a ticket wagon down the aisle. Maclntyre intends next month to extend the no-reservation service to the Houston-New Orleans route. Between San Francisco and Los Angeles, Western and Pacific Southwest are already operating a shuttle-type service. American's Smith hopes to offer perhaps the cheapest form of air travel yet. Whenever there are any free seats on an American plane, he wants to let passengers who show up without reservations fly for half-fare. Says he: "This is a plan for the guy who does not care whether he leaves at 9 o'clock...
...reason for the popularity of AMC stock was its compact price. Even at last week's high, American Motors sold for less than half the cheapest of the Big Three stocks; yet its 10-to-1 price-earnings ratio was as good or better than the bigger automakers could boast. Another attraction to investors was the fact that AMC is one of the few big U.S. industrial corporations with no long-term debt to worry about; since its brush with bankruptcy in the early 1950s, the company has totally paid off its once crushing burden of debt, and such...
...fresh water. For all their efforts, though, water from conventional distillation plants is still too expensive to be used anywhere except at isolated military posts or desert oil centers. The freeze-separation process, which removes fresh water as ice crystals, may some day prove more economical, but the cheapest water that it promises will cost 50?-80> per 1,000 gallons. The price is high for municipal use. and out of the question for irrigation...
...Actor Darin and Actress Dee, who are Mr. and Mrs. in real life too, just sort of stand there most of the time and look like Tweedle Dumb and Twiddle Dee. And the production, like all of Ross Hunter's productions (Pillow Talk, Midnight Lace), is in the cheapest kind of expensive bad taste. It's the sort of picture, in short, in which the heroine wears 32 costumes but only one expression: goo-goo eyes...