Word: cheapest
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...jailing those who try to change the social order of the South. He need not, as he did in his speech on Mississippi, describe integration "so we can turn to the crises that are without, and stand united..." Unity in this era of cold-war crises is the cheapest reason for condemning segregation. It would not be impolitic for Mr. Kennedy to talk to this nation in moral terms: segregation is not merely a political liability but a moral horror...
...Western buyer of Communist oil, Mattei contracted to buy 12 million tons of Russian crude from 1961 to 1965. To critics who charged that he was helping the Reds and making Italy dependent on a capricious flow from Russia. Mattei protested that he was determined to buy from the cheapest sources...
...identified, first of all, by its rough exterior. The layout is more practical than pleasing, the machinery unconcealed, and the paint- work conservative and drab. Combined with this rugged appearance is an assertiveness in advertising, a rather crude claim to offer what is at once the cheapest and the best. The organization is extrovert, outgoing and inquisitive." Male Superiority. Quite the opposite is j the female corporation. "Its factory buildings are prettily sited and smartly kept with pastel shades in the paintwork and flower beds near the gate. There can be too much fuss over details, an insistence on exact...
...ship parked on an orbit around the moon (TIME, June 22). After a spot of exploring, they will take off again in the bug and rejoin the mother ship for the return trip to earth. NASA now thinks that this bizarre-sounding system will prove the easiest, quickest and cheapest way to get the job done. But cautious NASA scientists will continue to study EOR (Earth Orbital Rendezvous), in which a moon-bound spaceship will first refuel from a tanker circling in orbit around the earth...
...free enterprise in Italy, has scored a real coup: Italy's power industry has more than doubled its output in the last decade (to 60 billion kilowatt-hours last year) and has prospered despite the fact that its rates are the Common Market's cheapest. Even its critics could find only one thing to fault: the industry, going where the business is, has built much more power capacity in booming north Italy than in the poorer south...