Word: cheapest
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...Pruss, 69, captain of the airships Graf Zeppelin and Hindenburg, who never fully recovered from burns suffered as he leaped from the hydrogen-filled Hindenburg when it exploded in Lakehurst, N.J. in 1937 (killing 36 people), but who steadfastly argued to the end that helium-filled dirigibles were the cheapest, safest and most comfortable form of air travel; of pneumonia; in Frankfort, West Germany...
Although some 20 companies are at work designing teaching machines, and several are on the market in limited quantities, the Grolier Min-Max machine represents the first attempt to sell one to the mass market. Priced at $20, the Min-Max is by far the cheapest. After the first door-to-door push, Grolier will offer the machine to industry for technical job training, has 70 ex-school superintendents as salesmen to talk up its merits to school boards. For Grolier, second largest U.S. encyclopedia publisher (after Field Enterprises), the diversification into teaching machines is the next step...
...which they are bringing into Manhattan's Golden Theater next month, they molt easily from character to character, life to literature, now enacting a missile scientist talking on the telephone with his mother, now dropping a bit of dialogue between two Saganesque lovers ("This has been the cheapest, tawdriest affair of my life." "Shh, you'll spoil...
Many a new product spawns other new products as it jolts older competitors into fresh efforts to improve their lines. When the textile industry threatened to turn to the new synthetic fibers, the cottonmakers developed resin treatments to make cotton wash-and-wear. Polypropylene, one of the newest and cheapest of the petroleum plastics, is now putting the pressure on more expensive cellophane. Produced as a fiber, it promises to make the best no-ironing blend of cloth. Laverne's "invisible" chairs are made of the plastic, make any room look bigger, less cluttered. Esso is experimenting with colored...
Except for small and poor schools, or for stock parts in big schools, prefabrication is no final answer. For each school is a unique problem in tailoring costly space on differing sites and to different needs. ("Frfls" are often the cheapest item.) Today, the key word is "flexibility."' To keep pace with fast, shifts in population, schools must expand or contract. Portable classrooms (3,300 in Los Angeles) are one answer; wings that can later be dismantled or sold to business are another. But most important, tne flexible school is a hedge against educational oosolescence. Even the fancy...