Word: cheapest
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...consumption in the U.S. by 1980 (v. 221 billion in 1955), has gone far in developing cheap desalting methods. Some of its pilot plants are producing desalted water for $1.75 per 1,000 gal. may soon hit $1, using methods that seem useful for the Middle East, where the cheapest desalting costs at least $2 per 1,000 gal. New methods: improved fuel-fired distillation processes, solar evaporation techniques, electrified membranes that draw off salt's sodium and chlorine ions...
...those working on the show were involved during the day with school work and jobs, so the few hours left in the evening were hurried and hectic. One can imagine the embarrassment caused by the minister appearing quietly in the auditorium while the irritated stage crew wrestled with the cheapest equipment available. But the staff of Christ Church seemed to take it all in stride, despite the gouges that the lighting control board left scraping up the stairs after rolling through the streets of Harvard Square. One rector became so interested that he found himself helping the theatre goup...
...other production costs now vary among common market countries, European economists expect them eventually to level out-as they have already started to in the European coal and steel nations. In view of this, smart companies are already picking plant sites on the basis of the best, not the cheapest, labor. Chicago's Outboard Marine, for example, decided to establish a plant in Bruges, Belgium, where wages are now relatively high, because it found that Belgians work better and produce more than workers in other areas it considered...
Giveaway games are probably the cheapest form of TV publicity, since the manufacturer swaps merchandise-often low-priced items-for screen time. Ohio's Tappan Co. gives away $230,000 worth of ranges yearly, figures a giveaway plug costs only .0042? per 1,000 viewers, far less than a regular TV commercial. But there is hot debate over how many sales are actually created by the giveaways. Says Bell & Howell, which passes out $17,000 worth of movie projectors a year, mostly on This Is Your Life: "We like the idea, but we find it hard to determine...
...cars, British Motor Corp. this week added a low-priced stablemate to its MGs and Austin-Healeys, which now give it the biggest share ($49,500,000 a year) of the U.S. sports-car market. The new entry: Austin-Healey's Sprite. Price in Manhattan: $1,849, the cheapest British sports car (next cheapest: MG, at $2,526). Powered by a souped-up 48-h.p. version of Austin's four-cylinder A35 engine, the two-passenger Sprite does 35 miles on a gallon, accelerates from o to 70 m.p.h. in 34 seconds, a whisker slower than...