Word: cheapest
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...International Harvester made 32% of all domestically sold combines, Allis-Chalmers only 14%. By 1936 Harvester's share of the combine business had fallen below 12%, Allis-Chalmers' had boomed to over 45%. Reason: as late as 1938 Harvester's cheapest model was selling at $850, Allis-Chalmers' at $625 (last year Allis introduced another at $345). During the 1938 recession (when the rest of the industry raised prices) Allis-Chalmers introduced a $495 tractor, priced $200 under the market, which turned out to be no mean factor in raising it's first-half...
...extra-late London night life has for years been an affair of "bottle parties" -i.e., the guests either bring their own liquor, paying a stiff "corkage charge" or they leave advance orders at the club to have it sent in from wholesalers and "stored" until the guest arrives. The cheapest wine comes to $4 per bottle by this system, the cheapest whiskey $5. In the World War II bottle party boom, Mayfair clubs are now offering elaborate and sexy floor shows (see cuts), causing some wonder at London's Picture Post's observation that "the atmosphere is rather...
...lives a life of almost ascetic simplicity, smokes the cheapest cigarets; lives in a quiet eight-room apartment decorated with old porcelain, with crystal and with Renaissance, 19th Century French and Smigly-Rydz oils; never wears more than one medal; rides early each morning; likes to stay at home with his charming, quiet wife, who does her own cooking and thinks the wives of Messrs. Beck and Moscicki are chronic climbers...
...cheapest plastic material ever made, priced at 5? a pound in tonnage quantities (compared with 15? to 50? a pound for most other plastics...
...Representing that advertising increases selling costs and therefore raises prices. Mr. Falk disputes this on several counts: a) "It is a well-known fact that advertising is the cheapest form of selling effort"; b) the total cost of advertising in the U. S. ($1,500,000,000 a year) is less than 2% of the total income earned and spent in the country; c) prices of widely advertised products (e.g., autos, radios) have steadily declined as advertising made mass-production economies possible...