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...film, in the U. S. 250,000. Only 14,000 are used in the final product. Total cost was reported as $2,500,000. Two more superlatives: Paul Muni's nine separate makeups took two and one-half hours a day to apply; Luise Rainer wore the cheapest wardrobe ever used by a Hollywood leading lady. Cost...

Author: /time Magazine | Title: The New Pictures: The Good Earth | 2/15/1937 | See Source »

...minor tempest in the office of Senator John Overton of Louisiana because missing from its place beside his desk was the special coffee pot in which his daughter Katharine brews him French coffee four times daily. The House restaurant, newly redecorated, appeared with a new menu on which the cheapest luncheon was 60? instead of 45?. Arthur Vandenberg Jr., secretary to his papa Senator, appeared as a musician at a fashionable tea. John Nance Garner appeared as an off-the-record speaker at a luncheon of the National Press Club and packed the gallery. Boston's beaver-bearded Representative...

Author: /time Magazine | Title: THE CONGRESS: Pre-Session | 1/11/1937 | See Source »

...Publicity is the cheapest thing a doctor can pursue. But when it serves a purpose, you've got to do it. Make any vice look ridiculous, and it won't flourish much longer.'' So says Northwestern University's Professor Laurence Hampson Mayers, who addressed members of the American Society for the Study of Arthritis at their meeting in Manhattan last week. Publicity was not long coming his way when he waved a fat roll of typed paper at the arthritis specialists. The roll, said he, was 31 ft. long. All that yardage was needed...

Author: /time Magazine | Title: Medicine: Ridicule v. Vice | 12/14/1936 | See Source »

...which is called by its makers the "Nippy Sports" model (see cut p. 33), sells for $745 with a special "super-engine" of 21 h. p., or for $695 with the standard Baby Austin engine which develops 17 h. p. (rated for tax purposes at 7.8 h. p.). In cheapest standard roadster form, the Austin is offered in Manhattan for $495, with 40 mi. per gal. promised. Efforts to manufacture Austins in the U. S. miserably failed (TIME, Sept. 2, 1935), because they obviously cannot be sold to the U. S. masses in competition with U. S. cars of similar...

Author: /time Magazine | Title: Foreign News: Swank | 11/16/1936 | See Source »

...price stated by its owner beforehand). Under Jacobs' management platers sometimes improve so rapidly as to be unrecognizable. Wonder horse of the season is a 7-year-old named Action. When Trainer Jacobs bought him for the customary $1,000 six months ago, Action was not only the cheapest kind of plater but, apparently, superannuated and a cripple. Rejuvenated, and converted from a steeplechaser into a flat racer by his new owner, he won eleven out of his next 13 starts. Last week Action had earned $22,685, was a leader in the handicap division, racing's highest...

Author: /time Magazine | Title: Sport: Pigeons to Platers | 10/26/1936 | See Source »

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