Word: cheaping
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Dates: during 2000-2009
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...additional 9 billion tons of CO2 a year. "Carbon capture and storage, solar power, electric batteries - all of these alternatives have serious costs," says Searchinger. "But if you can just use up the world's carbon in forests to meet your cap, that turns out to be pretty cheap...
Halloween's resilience in the face of a recession would seem to make some sense. It's relatively cheap fun, and parents aren't about to steal candy from their babies by grounding trick-or-treating. The kiddies, however, aren't driving the growth. "Sales of adult items are surprisingly strong," says Nick Pardasani, CEO of costumes4less.com, an online retailer. "Children's costumes used to dominate. Now it's about half and half." Pardasani says his sales are up 40% this year. Michael Jackson, Bernie Madoff and Kate Gosselin outfits are flying off the shelves, according to Spirit Halloween. (Read...
...ready for a closeup: your next job interview might be on webcam. Looking to save time and money, companies are turning to video-chat software as a cheap, low-hassle way to vet job candidates. That means a growing number of people looking for work are meeting their prospective new bosses not at the office but in the comfort of their own home...
...like antimatter to aura and identity." Likewise, Motorola took its sleek, fashionable $400 Razr cell phone and flooded the market with it at a lower price. "It destroyed the Razr brand," says the author. "Consumers who once considered the Razr the high-fidelity phone now saw it as the cheap phone you get when signing a wireless contract." One consequence: Motorola's CEO left under a cloud...
...opportunistic. The recession has an upside. A lot of things you'll need in coming years are cheap right now - like cars and houses and fixed-rate mortgages. Take advantage now to save money in the future. Improve your credit score by reducing your card balances to 10% of available credit. This will shave future borrowing costs. If you're under 50, you have a lot of time to recover, so contribute enough money to get the full match in your 401(k). If you're 50 to 65, take advantage of the catch-up provision that lets you stash...