Word: cheaping
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Dates: during 2000-2009
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...Russia offers more to China's carmakers than the opportunity for fast growth. It may take decades for Chinese cars - which today are cheap, technologically unsophisticated and unable to meet tough Western safety and emissions standards - to be accepted by U.S. and European consumers. Russians, though, are snapping them up, giving Chinese companies a chance to gain experience navigating the overseas market while the training wheels are still attached. Russia is a "guinea-pig market," says Bonchev. That doesn't mean it's insignificant. Russia's growing middle class provides a big pool of would-be car owners. Viktor Semyonov...
...sure, the image of a luxury brand requires delicate and careful grooming. And while Tata and other Indian manufacturers could soon be world beaters in producing ultra cheap cars, their track record in running a luxury auto brand is untested. At the same time, however, America's Ford has not exactly made a great success of Jaguar over the past few years: that's one reason the company is selling it. And when it comes to hotels, the Taj chain owns, among its wide range of properties, some of the most luxurious hotels in the world. It is also expanding...
...that there's little or no value for standing forests," says Paulo Moutinho, who studies Brazilian forests for the Woods Hole Research Center (WHRC). Put a value on forests in the carbon market, and suddenly it makes sense to leave a tree be, rather than clear it for cheap pastureland. The value doesn't even have to be that high - a new report by WHRC found that it might cost as little as $10 per sq km in some areas to make conservation pay better than destruction. "That's cheap by today's standards," says Daniel Nepsted, a senior scientist...
...abundance of cheap soft drinks provided a little refreshment in this sweltering environment. And the Yazegis were Gaza's kings of fizz. Ammar's grandfather opened the factory in 1954 and gradually acquired the franchises for Pepsi, 7Up and Mirinda (an orange-flavored drink) before passing on the business to his sons and later their sons. In his deserted office building, Ammar Yazegi, 27, serves guests chilled 7Up. "I find that 7Up from a glass bottle is most tasty. Don't you?" he asks. Yazegi, dressed in a black T shirt and matching denim jacket and jeans, looks...
Professor invents microbe fuel cell A Harvard professor has invented a method for generating electricity from seafloor microbes and garbage, which could provide a cheap way for developing countries to power themselves. Peter Girguis, a assistant professor of organismic and evolutionary biology, developed a fuel cell with a grant from the Lindebergh Foundation. These microbes produce extra electrons when they respire anaerobically. Girguis’ invention contains electrodes which gather these up, producing enough power to charge an LED lightbulb. One bucket costs about $15 and is estimated to last 15 years...