Word: cheaping
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Dates: during 2000-2009
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...while keeping its followers in clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over...
...East Asia has led to an influx of Chinese products in their home countries. This booming trade has "effectively raised the purchasing power of the average Arab household," says Simpfendorfer. To many Arabs, he suggests, China is less a geo-political bogeyman and more just a purveyor of cheap and handy goods...
...there's one thing FlyBy has discovered during our college experience, it's this: there's no food like cheap food...
...student population is looking for just cheap good food,” said Bhatt...
...Today's deals don't come cheap. Xerox's bid for Affiliated Computer Services, for example, represented a 33% premium on ACS's closing price on the previous trading day while Adobe's $1.8 billion acquisition of Omniture represented a 45% premium on Omniture's average closing price in the month leading up to the offer...