Word: cheaping
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Dates: during 2000-2009
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...When Tata first suggested an ultra-cheap car a few years ago, other manufacturers initially scoffed, saying the project was a pipe dream. But if Tata lures away even 10% of the 6.5 million Indians who buy motorbikes every year, not only will it have a hit on its hands, it will have expanded India's car market by more than half. Competitors aren't willing to cede that kind of market share without a fight. Carlos Ghosn, head of Renault-Nissan, recently announced that his company was looking at building a $3,000 car in India. Fiat, General Motors...
...Carmakers aren't just targeting India. Tata Motors has plans to export its econobox to Southeast Asia and Africa as well. Ratan Tata, the chairman of Tata Motors' parent company, Tata Group, believes they can eventually sell as many as a million cheap cars a year worldwide. That may be a realistic assessment. Globally, up to 3.7 million of such vehicles could be sold annually within the next few years, mostly in fast-growing markets like Brazil, China, India and Russia, says Abdul Majeed, a partner at PricewaterhouseCoopers in Chennai (formerly Madras). "It's all about affordability and fuel efficiency...
...tendencies, is the organization of public entertainment, free from red ropes and costly tabs and instead open to all. In the capital, City Hall and the current (socialist) mayor have also done their fair share to improve Parisian life like Vélib, a new initiative which offers very cheap rental bikes around the city, and Paris Plage, transforming the banks of the Seine into Tahitian beaches for those who can’t flee to Saint Tropez for their summer tanning (although a French friend complained that the whole “93?...
...while many people can’t afford to see a top troupe, most can afford a cheap television set to access network programming. And among the slough of sitcoms and game shows on television stands “So You Think You Can Dance,” a program that features an interesting cross-section of today’s most skilled choreographers, dancers, and styles. There are little to no performances—even less-so, television shows—that feature hip hop and waltz in the same segment; that hold krumping and the contemporary lyrical dancing...
True, the television show does follow a similar format as “American Idol,” and the most useful function of host Cat Deeley is modeling the trendiest outfits. But looking past the at-times vapid commentary and cheap cliffhangers, “So You Think You Can Dance” is a completely different and relevant television show. Whereas “American Idol” is essentially a karaoke competition—that is, singing songs that already exist—“So You Think You Can Dance” exposes viewers...