Word: cheaping
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Dates: during 2000-2009
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Cider's a cool brew now, but it wasn't always thus. "It was thought of as a product consumed by vagrants on park benches," says Maurice Pratt, C&C chief executive. Cider was commonly sold in large plastic bottles at discount prices, bolstering its cheap image. In Ireland, C&C's cider is called Bulmers Original (it's the same thing as Magners, but drinks company Scottish & Newcastle owns the Bulmers brand outside Ireland). Struggling with stagnant sales in the 1990s, C&C decided dowdy Bulmers needed a makeover. It cut the alcohol content to 4.5% (about the same...
...unpleasant road trip from California to his family's farm in New York was enough to convince William Becker that there was a market for cheap, clean road lodging. In 1962 he and his contractor-partner Paul Greene introduced Motel 6, named for the $6 nightly rate they determined would cover such amenities as coin-operated TVs and foam cups. The chain, which made the pair multimillionaires, now has 880 sites across the U.S. and Canada. Becker...
...panacea of global warming or energy costs. But it is a simple, cheap and effective solution accessible to everyone. That in itself should be enough. But if it isn’t, keep in mind what Edmund Burke once wrote: “All that is necessary for evil to triumph is for good men to do nothing.” At this point in time, ignoring the devastating forces of climate change is akin to promoting them. If “good men do nothing” to stop this crisis, whether out of apathy or disdain...
PROTECTS AGAINST Large airborne particles. Cheap; might stop the flu. Those marked N-95 work better...
...More important, she suspects, is the availability of treatment that may be less tailored but easier to stick to. In poorer countries, tailoring is virtually impossible: "getting some medication out to the people" is all that matters, says the University of Auckland's Rodgers. The polypill will be relatively cheap because the patents on all of its components have expired. "And we know these agents work," says Rodgers...