Word: cheaping
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Dates: during 2000-2009
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...Spider-Man 3 spent five weeks shooting in New York City, where the only thing that comes cheap is attitude. Pirates set its cast members adrift in a giant tank in the Bahamas for months. We can only imagine the rum punch bills...
...Shanghai. In these cities, shopping is as important as stargazing, and that's why the $2 billion firm made its first moves into Asia here: H&M wants a share of China's $60 billion apparel market. To do that it may have to redefine its trademark "cheap chic" aesthetic...
...China's free spenders may be looking for something else. China knows a thing or two about cheap clothing, and when its consumers buy foreign brands, they want what they can't find at home. "It's a fatal mistake to discount for the Chinese customer," says JPMorgan analyst Vineet Sharma. "Young people want clothes that aspire to luxury. H&M should concentrate on that mid-market, where there's still room to grow...
...deregulated under the “Open Skies” treaty, which comes into effect in less than a year, traffic across the pond could increase by as much as 55 percent, according to estimates published in USA Today. The treaty will enable airlines to apply the ultra-cheap model to much longer, more heavily polluting flights...
...daily briefings to the President. But Nicholas Negroponte, 62, is trying to reach a far more challenging audience: the world's poorest children. The co-founder of M.I.T.'s Media Lab and former Wired columnist took a leave from academia last year to build a computer--a laptop so cheap that developing countries could buy them by the millions to help their kids leapfrog into the 21st century...