Word: cheaping
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Dates: during 2000-2009
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Smoke and Mirrors In your article "Big Tobacco's War for Africa" you underestimated smoking rates by ignoring the amount of cheap pipe tobacco that is sold and hand-rolled into cigarettes [Aug. 10]. Most of the countries in Africa have a lot of so-called "grey" (that is, unofficial) cigarette imports. Clive Varejes JOHANNESBURG, SOUTH AFRICA
...Taiwan weather the financial storm. But his approval ratings have dropped dramatically after Morakot. "President Ma faces a very serious crisis," says Chiu Hei-yuan, a sociologist at National Taiwan University. "He'll still have a chance if he does very well with the reconstruction." That won't come cheap: the estimate is $3.3 billion...
...choosing to be a renter. At a time when real estate riches were Topic A ("Home $weet Home," read the TIME cover line), the engineer, from Sacramento, Calif., decided to sell his house and move with his wife and baby boy into a rental. "Compared to owning, rent is cheap," he said back then...
...They went cheap, in other words," counters Bucharest designer Iancu Barbarasa, who blogged about the font change on his website. If he sounds somewhat bitter, there's a reason. With its attention to the curve of even a $9 lampshade, Ikea has become renowned for its understanding of good design. "Designers have always thought of Ikea as one of their own," Barbarasa notes. "So now, in a way, the design community feels betrayed...
Researchers find that people will buy something on sale even if the reduced price is higher than the regular price at another store. "Just seeing the difference between the full and reduced price motivates the purchases," explains Ellen Ruppel Shell in her new book, Cheap: The High Cost of Discount Culture. "It is as though, rather than spending the cost of the product, we're actually earning the savings...