Word: cheaping
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Dates: during 2000-2009
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...linchpin of Palmisano's strategy is Big Blue's services business, which already accounts for about half the company's revenue. By shrewdly purchasing PWC's consulting business on the cheap at the bottom of the market--only a couple of years after HP had considered buying it for five times the price--Palmisano acquired a wealth of industry-and-process expertise, as well as a valuable Rolodex of high-level CEOs and CFOs who increasingly make big IT purchasing decisions...
...evolution of celebritus americanus, akin to the day Neanderthal man first came face to face with the Cro-Magnon: reality stars, and at least the lower tier of "real" celebrities, have become indistinguishable. As reality TV has turned the likes of Richard Hatch and Kelly Clarkson into cheap, commodified and replaceable mini-celebs, the culture of celebrity has changed. "In Hollywood," says David Perler, executive producer of reality show My Life Is a Sitcom, "I go out to dinner with friends, and they'll say, 'You'll never believe who I saw at the movie theater.' You expect...
...cardiac arrest, your only chance of survival is to have your heart shocked back into operation within minutes. That's why portable defibrillators are popping up everywhere, notably on airplanes, and why the FDA last year approved the first household version, called the HeartStart Home Defibrillator. It isn't cheap ($2,295), and you can't use it on yourself. Because 70% of cardiac arrests occur at home, perhaps that's where the HeartStart should...
...telling that to an insurance company. Another reason cognitive therapy has been so successful--Judith Beck estimates that there are 5,000 cognitive therapists nationwide--is that it's the perfect therapy for the age of managed care: quick, cheap and backed by statistics. Classical Freudian psychoanalysis demands four or five sessions a week, and a session with a qualified psychoanalyst can easily run you $125, if not twice that amount. Few insurance companies will pay for a treatment that costs $30,000 a year and has hardly any clinical outcome studies to back it up. Insurers would rather...
...appear to do so. And technology is boosting the attractiveness of green products ranging from clean fuel-cell engines to pillows stuffed with a synthetic fiber derived not from oil but from corn. Even as the White House and Congress show little movement away from the U.S. policy of cheap and subsidized coal and petroleum, smart U.S. companies--especially those that operate globally--are investing in new green technologies and in ways of making their old operations cleaner and more energy efficient...