Word: cheaping
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Dates: during 2000-2009
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...ecology and agriculture at Cornell University, that was published in 2005, found that organic farms produced just as much corn and soybeans as conventional farms. While they required more labor, the cost was more than offset by savings in commercial nitrogen, insecticides and herbicides. In Africa, where labor is cheap and capital scarce, the benefits would be magnified. According to Indian environmentalist Vandana Shiva, past green revolutions boosted production of wheat and rice at the expense of other food. Using land for cash crops, she argues, actually decreased total food production. "You're losing because you're measuring only...
...chain has started playing alternative-rock music in its restaurants. It has sponsored more than 30 emerging bands, like Me Talk Pretty, which get free meals on the road as long as they occasionally head to Denny's for a postshow jam session. The chain has also added cheap items to its late-night menu (Pancake Puppies, Kickin' Flavor Wraps), designed to be shared by groups of amped-up rabble rousers...
...Benefits of Youth. College grads, treat yourself to a cheap present: The discount student travel agency STA Travel is celebrating 30 years of business, offering travelers a chance to score $30 round-trip tickets to London or Paris. The first 20 customers to visit their local STA Travel branch or call 800-360-9273 on Wednesday, May 20, can get a ticket to London or Paris, departing from New York City, Boston, Washington, D.C., Los Angeles, San Francisco or Seattle. As with any good deal, there are caveats: You must be under 26 or a currently enrolled student to qualify...
...shopping extravaganza, Los Angeles-based chain Forever 21 debuted its flagship store in Japan. Harajuku girls lined up on five floors full of clothes, shoes and accessories in enough of a dizzying array to make any young woman swoon. It wasn't the first time the giants of cheap chic had stormed Tokyo. Last November about 2,500 shoppers jammed the very same sidewalk for the opening of Swedish H&M, the world's third largest casual-clothing retailer, located next door. And that was just one month after the launch of British retailer Topshop a few stores down. (Read...
...point: Uniqlo, the local entry in the segment, seems to be doing just fine. Tadashi Yanai, a cheap-chic guru and head of Fast Retailing, which owns Uniqlo, is now Japan's richest man, according to Forbes magazine. While most retailers are seeing same-store sales drop between 5% and 15%, Uniqlo's same-store sales rose 2.9% for fiscal year 2008 and 12.9% in the six months to February this year. "Uniqlo is the only big winner so far," says Murata of Credit Suisse, who thinks that for non-Japanese fast-fashion companies such as Forever...