Word: cheaping
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...Starbury brand has helped raise the Steve & Barry's profile. The retailer is known for its cheap casual and college-themed clothes and was looking for a way into athletic footwear when it got word that Marbury also wanted to market an inexpensive shoe. The privately held company had 120 outlets before the Starburys launched; it will have 270 by year-end. Its president, Andy Todd, admits margins are "tight" on a $15 sneaker, but the company controls costs by spending little on advertising, for example--letting the stars generate the buzz...
Should Nike be worried? Both Nike and Adidas say the Starburys haven't cut into sales, so the big boys have no plans for cheap sneaks. These companies insist their $100-plus kicks offer extra features that help a player's performance. "It would be tough for us to go to that price point because consumers expect so much from our product," says Travis Gonzalez, an Adidas basketball spokesman...
...continued going up. "You would think that increasing the Tour from $175 to $195 would have an effect on demand, but the overall percentage of Tours we sell on any given night has increased steadily," says co-owner Nick Kokonas. In fact, the restaurant wound up dropping its comparatively cheap $85 prix fixe meal, since no one was ordering...
...Sunday morning in February 2006, Romney personally taped handwritten notes to the doors of senate president Robert Travaglini and house speaker Salvatore DiMasi, begging them not to let this opportunity die. The speaker, for one, wasn't impressed. "A cheap publicity stunt," DiMasi says. Recognizing the limits of his own influence, Romney turned to Kennedy once again. "I asked for his help on certain legislators: 'Could you give a call on this one?'" Romney says. On March 22, 2006, Kennedy did more than that. He went to the floor of both the house and the senate on Beacon Hill...
...video for Canadian indie band Apostle of Hustle’s “Cheap Like Sebastien” raises some interesting questions. Who knew frontman Andrew Whiteman could dance? And doesn’t he kind of look like an ex-convict? The answers don’t really matter. For those who are entertained by Buddhist monks and brief-wearing Neanderthals, for those amused by priests rocking out to strobe lights and Native Americans dancing with dead animals (may they rest in peace), for all those who simply wonder why Sebastien is so cheap: This is the video...