Word: cheaping
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...panacea of global warming or energy costs. But it is a simple, cheap and effective solution accessible to everyone. That in itself should be enough. But if it isn’t, keep in mind what Edmund Burke once wrote: “All that is necessary for evil to triumph is for good men to do nothing.” At this point in time, ignoring the devastating forces of climate change is akin to promoting them. If “good men do nothing” to stop this crisis, whether out of apathy or disdain...
...clothes are almost disposable. Over the past nine years, Topshop has carved an enviable niche atop this hypercompetitive sector in Britain by appealing to a broader demographic than its competitors, by getting its new designs quickly to market and - in a category where inexpensive too often equals cheap - by emphasizing quality. Topshop's combination of fashion and value has "changed the way we dress," says Lauretta Roberts, editor of Drapers, the British fashion-business bible. That mix has also made it a hit not just with the masses but with celebrities and fashion bigwigs as well. No American fashion editor...
...gulp theory. The basic laws of restaurant economics state that meals keep getting bigger because food is cheap and fixed overhead--staff, rent, equipment--is the same no matter how much is piled on your plate. So giant servings are a win-win: you pay a little extra for a lot more food, and the restaurant makes extra profit. It's the same rule that created tubs of movie popcorn, venti-size coffee cups and Burger King's Meat'normous Omelet Sandwich. It's why no restaurant will ever give you a reasonably sized stack of pancakes...
PROTECTS AGAINST Large airborne particles. Cheap; might stop the flu. Those marked N-95 work better...
...More important, she suspects, is the availability of treatment that may be less tailored but easier to stick to. In poorer countries, tailoring is virtually impossible: "getting some medication out to the people" is all that matters, says the University of Auckland's Rodgers. The polypill will be relatively cheap because the patents on all of its components have expired. "And we know these agents work," says Rodgers...