Word: cheaping
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...With the country's health system in ruins and alcohol producers barely regulated, the initiatives are wise, said Dr. Ronaldo Laranjeira, the Sao Paulo doctor who led the U.S.-Brazilian team studying the ban's effects. "It is cheap," Laranjeira said, "and shows that alcohol-related violence can be tackled...
...Such phenomenal statistics are leading towns and cities all over Brazil to embrace partial prohibition as a cheap and effective solution to the inner-city violence that has made it one of the bloodiest societies in the world. At least 120 municipalities have followed Diadema's lead, and the federal government encourages such prevention efforts by offering additional funding for law enforcement to towns that restrict drinking. Even international experts have taken notice...
...drama like 7th Heaven costs $2 million an episode, while a show like 24, with location shots and elaborate special effects, is "like a feature film" that airs every week, Galán says, and can cost even more. With so many episodes to produce, telenovelas are shot on the cheap: they use video, not film, and an entire run might take place on just a handful of sets...
...beginning years were very tough, because people were used to spending $30 or $40 for a cheap wooden paddle," Chang says. But individual members of his own team bought and promoted the paddles, figuring they might invest just as much, about $200, in a carbon-fiber tennis racquet. The Foster City, Calif., company's sales got a boost in 2003 when the entire Australian national team ordered Burnwater paddles. Chang sells about 100 paddles a month, six times as many as he sold two years ago, and has competition from a handful of other companies making their own high-tech...
...Ward, an Oregon native who started thinking about green building materials after getting sick from chemicals he was exposed to as a construction supervisor, set out to create a material cheap enough to be used in the world's poorest regions but also strong enough to withstand natural disasters like the recent earthquake in Afghanistan. The Strawjet - which was selected by a panel of experts, including Apple co-founder Steve Wozniak, for its potential global impact - will be part of a traveling exhibit along with the contest's 24 other finalists, which will travel from New York City's Grand...