Word: cheaping
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Lucas and other directors don't subscribe to the cheap-date theory of movie attendance--that kids go to get out of the house, to be with their peers and away from their parents. Directors also ignore the complaints about moviegoing--the glop on the floor, the indifferent projection, the half an hour of ads and in the row behind you a nattering couple rehearsing their Jerry Springer act. No, to directors, moviegoing is an almost religious act: a Mass experience. You walk into a cathedral, feel your spirit soar with hundreds of other communicants and watch the transubstantiation...
...genius of late 20th century entrepreneurism was to get people to pay a lot for things they were used to getting cheap (coffee) or free (water). A quarter-century ago, Hollywood made most of its money from showing films in theaters. Now the biggest bucks come from DVDs and pay TV. Producers also got something for nothing by packaging recent and old TV shows for the DVD market. All those revenue streams give folks more reasons to stay home, encased in their all-media cocoons, in some cases chained to the desktop deity that can never get enough attention. Just...
...most tailored communications possible. "No one under 35 wants to hear the same message about Social Security as someone over 65," says Crawford, "and there's no reason why they have to. On one issue, you can make four or five ads targeting entirely different groups. It's cheap because you don't have to pay for airtime, and because I don't need to book a studio"--Crawford edits everything on her Mac and does her own voice-overs--"it's rapid response. I can turn it around in 24 hours." The Democratic National Committee plans...
...would think corporations would be falling all over themselves to make money off this new resource: a cheap R&D lab the approximate size of the earth's online population. In fact, they have been slow to embrace it. Admittedly, it's counterintuitive: until now the value of a piece of intellectual property has been defined by how few people possess it. In the future the value will be defined by how many people possess it. You could even imagine a future in which companies scrapped their R&D departments entirely and simply proposed questions for the global collective intelligence...
...Gates: Videoconferencing is another good example. There?s more of it going on today than in the past. But it?s still not really mainstream. Even with cameras being very cheap, one thing that researchers noticed was that you look really bad in a videoconference image, because the lighting is bad and you get shadows and things. So they?re showing this software that makes you look good, that understands about shadows and bags under your eyes and highlighting the twinkle in your eye and it?s very realistic. It?s what a great makeup artist would...