Word: cheaping
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...value of U.S. common stocks in 1985 climbed by a record $462 billion. While that was enough to spread some profits around to a lot of investors, the biggest winners were shares that started the year very cheap. Most energy stocks did not do very well last year because of the world petroleum glut, but Texas International, an oil and gas concern, rose the furthest among the 2,312 issues listed on the New York Stock Exchange. It jumped by more than 400%, from 1 1/8 to 5¾. Reason: a deal to develop oil wells in Egypt...
Veeck, who genially described himself as a hustler and publicity hound, owned major league teams four times: the Browns, the Cleveland Indians and the Chicago White Sox (twice). His usual approach was to buy a rundown franchise, spruce up the ball park, then operate the team on the cheap while raising cash through promotions. Veeck had firm theories on how to promote. If you want to give away 50,000 beers, he once said, give them all to one fan--it will generate far more interest and conversation...
...Cheap? Menahem Golan and Yoram Globus know about cheap. Some people in Hollywood and other places where movies are made even believe the word was coined for the "Go-Go Boys," as the two Israeli cousins who run the Cannon Group are commonly called. That is not the case, although it is true that their idea of a power lunch is not Le Dome but a salami sandwich at their desks. It is also true that their headquarters on Sunset Boulevard has all the glamour of a discount electronics warehouse, with overflowing wastebaskets, well-scuffed walls and an assortment...
...came to the U.S., and the following year he took a job as a driver for Roger Corman, America's master of the cheap and quick. Soon promoted to assistant to the director, he learned everything he needed and then returned home in 1962. Globus, who had gone to business school in Tel Aviv, joined him in 1963 to form Noah Films, which eventually dominated the Israeli film industry. In 1979 they decided to move their base to Mecca, as they call Hollywood, and bought control of the ailing Cannon Group...
...American retailing, it pays to be either chic or cheap. Upscale stores like Bloomingdale's are thriving, and discounters like Wal-Mart do well. The middle of the market, though, is a difficult place to set up shop...