Word: cheaping
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Jahn and Trump have passed up a much greater opportunity, however: the chance to create an intricately woven place, a true city within a city, complete with streets, courtyards, a variety of building types, maybe even a sense of community. The land is so vast and comparatively cheap (Trump paid $1 million an acre, vs. the $26 million an acre paid for a midtown block at the same time) that high-rise construction is surely not, for once, the only practical option. But the pair will take the easy way out, designing housing wholesale. What about all the new passengers...
...made if only a little entrepreneurial gumption is shown. The latest craze in Chengdu, for example, is billiards. For about $40 anyone can buy the equipment to go into business. The tables are warped, the felt ripped and the balls chipped, but at 30 a game they offer cheap recreation and an easy chance to gamble. If no storefront is available, the tables are set up outside under streetlights. The mania is an apt symbol both of China's love for things Western and of the new freedom to make money in imaginative ways. One evening a young man watched...
...modern Marxist enterprise. Yugoslavia's clangorous Red Banner auto plant is located in a sprawling industrial park some 85 miles south of Belgrade. Inside a vast assembly hall, 16,000 workers turn out about 220,000 cars a year, including 55,000 copies of the small, ultra-cheap Yugo, the only Communist-built car sold in the U.S. Amid the factory hubbub, Radojko Suljagic, a department manager, extols the 78-member workers' council that ostensibly controls Red Banner. The elective body, of which Suljagic is president, not only chooses factory management but also sets such basic policies as wages...
...travel, once an expensive way to go, is now discounted almost as fiercely as videocassette recorders and used cars. A new fleet of cut-rate carriers, launched over the past seven years by a wave of airline deregulation, has entered the big time by offering startlingly cheap fares from coast to coast and on hundreds of routes in between. The bargain tariffs have encouraged more people to take more flights to more places than at any other time in history. This week that wanderlust will receive another huge boost when a new round of fare wars erupts among the airlines...
Faced with such competition, other airlines are fighting back for all they are worth. Delta and Eastern are matching some of People's fares to Florida. Piedmont is offering the same low prices to North Carolina. Continental offers $99 "cheap frills" flights between New York and California and is letting senior citizens fly anywhere in the U.S. for an incredible $65. The first $65 tickets were sold to Susan Brunson, 115, and her "baby daughter" Mary McDaniel, 75, of Roosevelt, N.Y., who plan to fly to Miami or Los Angeles to visit relatives. All the largest airlines, including American, United...