Word: cheaping
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...consumers, this war looks like an obvious score. Cheap books make tidy stocking stuffers. And for the retailers, particularly Walmart and Target, the discounts may not carry too much risk. Books are just a small slice of their portfolios. "Is Walmart making money selling books at $8.99? Probably not," says David Heupel, a senior equity portfolio manager at Thirvent Financial in Minneapolis. "This is a mass-merchant move to draw customers to the websites." The hope is that you poke around for a book and then add other, higher-margin products to your basket...
...Myhrvold's giant-garden-hose scheme (after hopefully giving it a better name) without reducing carbon emissions. We could end up in a situation in which we can't abandon geoengineering without risking sudden, disastrous warming due to unchecked CO2 emissions. Then, what was meant to be a quick, cheap fix would turn out to be a trap. And while Levitt and Dubner say the fix is appealing at least in part because it's politically impossible to imagine the world agreeing on a common carbon cap - pointing to the problems with the Kyoto Protocol - in reality, the geopolitics...
Ultimately, that is the right way to use geoengineering and to approach climate change. While geoengineering shouldn't be ignored, Levitt and Dubner's biggest mistake in their examination of the topic lay in being seduced by a clever-sounding, cheap and contrarian shortcut. Climate change, however, is one issue for which the conventional wisdom still works, even though it's costly - and even though conventional wisdom won't sell 3 million books...
...additional 9 billion tons of CO2 a year. "Carbon capture and storage, solar power, electric batteries - all of these alternatives have serious costs," says Searchinger. "But if you can just use up the world's carbon in forests to meet your cap, that turns out to be pretty cheap...
Halloween's resilience in the face of a recession would seem to make some sense. It's relatively cheap fun, and parents aren't about to steal candy from their babies by grounding trick-or-treating. The kiddies, however, aren't driving the growth. "Sales of adult items are surprisingly strong," says Nick Pardasani, CEO of costumes4less.com, an online retailer. "Children's costumes used to dominate. Now it's about half and half." Pardasani says his sales are up 40% this year. Michael Jackson, Bernie Madoff and Kate Gosselin outfits are flying off the shelves, according to Spirit Halloween. (Read...