Word: cheaping
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Back in 2000, Steve Martin was talking about the hack writer's trick of getting sympathy for one character by making another one a total rotter. "I think that's the cheap and ugly way out," he said. "What I hate in movies - I mean action movies - is, 'We need the audience to really hate the bad guy. So let's have him kill two 6-year-olds...
...simple health concerns. Michael Pollan, renowned author of “The Omnivore’s Dilemma” and “In Defense of Food: An Eater’s Manifesto,” notes in the Washington Post that the substance “may be cheap in the supermarket, but in the environment it could not be more expensive.” The American corn industry, which produces grain en masse, relies on monoculture: growing one crop on the same land year after year, which depletes soil and requires large quantities of fertilizers. As Pollan writes...
...film's solid three-act structure, Act 1 gets good mileage from the bitter-truth premise. In this world, a retirement home is called "A Sad Place for Hopeless Old People"; a motel is "A Cheap Place to Have Intercourse with a Near Stranger." There's even truth in advertising, as indicated by the slogans for Coke ("It's very famous") and Pepsi ("When they don't have Coke...
...while keeping its followers in clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over...
...East Asia has led to an influx of Chinese products in their home countries. This booming trade has "effectively raised the purchasing power of the average Arab household," says Simpfendorfer. To many Arabs, he suggests, China is less a geo-political bogeyman and more just a purveyor of cheap and handy goods...