Word: cheaping
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Smoke and Mirrors In your article "Big Tobacco's War for Africa" you underestimated smoking rates by ignoring the amount of cheap pipe tobacco that is sold and hand-rolled into cigarettes [Aug. 10]. Most of the countries in Africa have a lot of so-called "grey" (that is, unofficial) cigarette imports. Clive Varejes JOHANNESBURG, SOUTH AFRICA
...They went cheap, in other words," counters Bucharest designer Iancu Barbarasa, who blogged about the font change on his website. If he sounds somewhat bitter, there's a reason. With its attention to the curve of even a $9 lampshade, Ikea has become renowned for its understanding of good design. "Designers have always thought of Ikea as one of their own," Barbarasa notes. "So now, in a way, the design community feels betrayed...
...Best Buy had a big sale on Blu-ray discs, would you go out and buy a Blu-ray player? The energy markets are kind of like that - natural gas is really cheap, for now, but does that mean we should build infrastructure for a natural-gas-fueled economy...
Researchers find that people will buy something on sale even if the reduced price is higher than the regular price at another store. "Just seeing the difference between the full and reduced price motivates the purchases," explains Ellen Ruppel Shell in her new book, Cheap: The High Cost of Discount Culture. "It is as though, rather than spending the cost of the product, we're actually earning the savings...
...from other countries too. And the answer to how South Africa can produce some of the world's best and most keenly priced wines but still catch flak internationally is obvious to anyone who has compared a thousand-bottle wine list in Cape Town to the tiny shelf of cheap table wine labeled South African in their local store. "We export the crud," says a manager at a leading Cape Winelands exporter, requesting anonymity...