Word: cheapness
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Dates: during 1970-1979
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...having "almost always opposed a strong national defense." The TV spot was taped in front of an empty ICBM silo, implying that Church's attitude say anything negative about Frank Church. We'll talk about all the negative stuff." And in Idaho, where air time is cheap, N.C.P.A.C. will talk about its view of Church's record over and over. One radio spot was aired 150 times a day throughout the state for five days. The cost was just $4,000. Predicts Dolan: "By 1980 there will be people voting against Church without remembering...
...former president of the Brooklyn Dodgers who in 1958 moved "da bums" to Los Angeles, thus introducing major league baseball to the West Coast; of a heart attack; in Rochester, Minn. A brusque, chunky man who called himself "Fatso," O'Malley made a fortune buying up Depression-cheap mortgages, and in 1950 acquired a controlling interest in Dodgers stock. When local politicians blocked his plans to build a stadium to replace Brooklyn's decrepit Ebbets Field, O'Malley made good on his warning, "Have franchise, will travel...
...food is cheap and exquisite, and the electric atmosphere is both friendly and engrossing at once. But the experience is a foreign one for the most--the spectacle of that painted statue parading down Salem St. with hundreds of howling citizens begging to pin whatever they can afford onto its breast is both repelling and gracious. In America, money seems to accomplish more than prayer, and the religious festival originated in its current form at the turn of the century, when Little Italies sprawled across cities like Boston and New York, full of poor but faithful immigrants...
...chair to chair around the table negotiating various devaluation figures with the delegates to a 1971 currency conference in Washington. And in 1973 he secretly shuttled among the main industrial nations themselves, flying 31,000 miles in five days, losing his hat in Tokyo and exhausting his supply of cheap cigars and clean shirts before returning with an agreement...
...good news, then, is that a powerful marketer has come up with a cheap and tasty product that can do much to whip malnutrition. The frustrating fact, however, is that Austin & Co. feel constrained to go slow by politics and the realities of the marketplace...