Word: cheapness
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...Tapping into India's car market has always been a challenge for foreign automakers. Despite India's blistering economy, manufacturers have discovered a historic preference for cars that are small, fuel-efficient and cheap. The sensation that is the Nano is well-known; its unveiling two years ago at the New Delhi Auto Expo by Indian automaker Tata captured the world's imagination and further focused attention on India's growing role in the global car market. To be successful in India, small-car manufacturers have had to tailor their product to Indian tastes and conditions. When General Motors launched...
...influencing politics from the outside than by running for office? Fox News chief Roger Ailes recently knocked down rumors that he was considering a presidential run, and no wonder. Running the network, he has more influence on conservatism than John Boehner or Michael Steele does. Besides, talk is cheap, but politics is expensive. One of America's most successful media figures turned politician is New York City's Michael Bloomberg--a mogul rather than a screen personality--and he was barely able to buy a third term as mayor...
Gtrot pays homage to the former college (ahem, cheap) student ranks of its creators in a sidebar stating that it "provides revolutionary tools for sharing cabs to the airport and rides to/from campus, saving you money while helping the environment...
Because the poor - the main source of Lula's support - usually don't go to the movies in Brazil (more than 90% of the country's municipalities do not even have a cinema), Barreto says the movie company is offering cheap tickets to union members and plans to show the film on mobile screens in rural areas. They are also prescreening the film for some of Lula's critics in the hope they will give it two thumbs up, thereby potentially attracting more middle-class viewers. But just who will pay to see it remains a concern. "The biggest problem...
...Still, for version 1.0, it is an adequate stand-in at large gatherings, and can come in really handy at small ones, like a family birthday, when nobody wants to be on camera duty. It guarantees that there will be some sort of photo documentation, making it a fairly cheap form of insurance against a lazy or distracted human photographer. It also guarantees, I suspect, a proliferation of even more mediocre photos on Facebook...