Word: cheapness
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...elegant French restaurant Le Gavroche in London, jokes that he agreed to stock 1796 aged rum two years ago because of "the beautiful young Venezuelan marketing rep." But after tasting it, he decided to fool some of his patrons and pour them the rum instead of Cognac. "The cheap nightclub image of rum that had always put them off was changed immediately," says Bertrand...
...advantages of Internet fund raising are many. It's quick, cheap and far less intimidating for political novices than writing a big check. Some campaigns have set up systems by which donors can have their credit cards billed automatically in easy-to-budget monthly amounts of as little as $20. "We're seeing the full flowering of the Internet for fund raising for presidential races," says former Federal Election Commission chairman Michael Toner, who is currently advising Republican Fred Thompson as he ponders whether to enter the fray...
...silence, its indifference, its quotidian Frenchness. Absent is the cheesy but stirring spectacle: the miniature U.S. flags, the festooned Uncle Sams, the hot dogs and watermelons, the magnificent fireworks. Sitting in the Luxembourg garden (possibly the most beautiful place in the world) while reading Proust with a cheap but delicious bottle of Bordeaux, glancing up occasionally at kids kicking a soccer ball or the many menageries of pretty French girls, one wouldn’t even know the U.S. existed. Except for a group of picknickers munching on McDonalds...
This kind of monitoring isn't cheap--just check the price on a pair of Nikes--and it isn't infallible. "No factory is perfect all the time," Marks says. If even a giant like Nike can't expect full compliance, what can consumers expect from smaller importers who can't afford full-time monitoring in China? Or from the discount stores that buy in bulk, sometimes without even a manufacturer's name on the products they sell? "Too many people don't have a clear understanding of what they are buying," says Benoit Rossignol, head of Shanghai-based Shiyao...
...This is green imperialism.' NOR MOHAMED YAKCOP, Malaysia's Deputy Finance Minister, arguing that developed countries are hypocritical in complaining about China's greenhouse-gas emissions while taking advantage of the country's cheap labor...