Word: checkout
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...your mall. "People will go shopping in stores as a social activity," predicts high-tech guru Esther Dyson, but "there may be a lot of showrooms and fewer places where you actually take things home." Should you buy off-line, automatic in-store bar-code scanning may make checkout lines a thing of the past...
...site, adding to your virtual carts before you buy. For that, REDCART.COM comes in mighty handy. If you shop at one of its partner sites, each item you click on goes into your RedCart. RedCart will remember your purchases longer than most e-commerce sites, and will even automate checkout, storing credit cards and addresses...
Imagine if at the end of a lazy browse at the bookstore, clutching new hardcovers and an overflowing latte, you're handed a clipboard and told to fill out three sheets of information about yourself before you can purchase anything. There goes the impulse buy. But that's how checkout works at most e-commerce sites. And that's where about a quarter of e-shoppers lose interest. Wouldn't it be so much easier if you could swipe your Visa card and be done with...
...right, tracing the path we took earlier, and end up back near the checkout counter and the same ultra-attractive salespeople looking decidedly unenthused about our return. "Research shows that the further into a store you go, the more likely you are to buy something. And as you can see this setup very cleverly forces you to go further into the store, and therefore increases your chances of buying something...
...Before this new knowledge of the decompression zone has fully decompressed--for several eavesdropping customers--we are safely out of the zone, and onto the catalogues stacked in front of the checkout counter...