Word: cheech
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...most successful of the rock comics are Richard ("Cheech") Marin, 27, and Tommy Chong, 33, an energetic Chicano-Chinese duo whose freakish cast of characterizations includes Sister Mary Elephant, Ashley Roachclip, and Buster the Body Crab. Their first two albums have sold 4 million copies so far, and their newest, Los Cochinos, jumped onto the pop charts at 22, a feat usually accomplished only by top rockers. But several others are stalking comedy's new-found rock audience in their wake...
When these elements are used as tools of comic construction, the results can be splendid parody, as in Cheech & Chong's TV quiz-show takeoff Let's Make a Dope Deal, "where young pushers try to parlay their stash into the reely big connection and move up into dealerhood." Unfortunately, the dope and dirty words too often seem intended to be funny in themselves, giggling passwords to separate "us" from "them...
...killed by various ODs. The Beatles? Fragmented. The unheard of Woodstock? While he was gone it was born, matured, grew senile and became a comic epitaph on an old emotion. Some stalwarts remain here too: Streisand, Elvis Presley, Joan Baez, The Stones. But who are the Partridge Family? Cheech and Chong? Dr. Hook and The Medicine Show...
...Charlie Chaplin studios in Hollywood, Willwerth found Lou Adler, whose Ode Records is one of the most successful small recording companies. Midway through the interview, Adler excused himself, then dashed downstairs to join a basketball game between two bands, Chicago v. Cheech and Chong. Traveling on to San Francisco, Willwerth talked to Rock Impresario Bill Graham about his difficulties in starting a new record company, then accompanied a local record promoter on a tour of Bay Area radio stations. In Nashville the following week, the correspondent sat in on a recording session by Folk Artist Eric Andersen...
...Produced Monterey Festival as well as subsequent film, Monterey Pop. Background as reigning impresario of California surf music (Jan and Dean); later managed the Mamas and the Papas and founded Dunhill Records, which he sold to ABC in 1966 for $3 million. Current label boasts Carole King, Comedy Duo Cheech and Chong and $400,000 new album of Tommy that has earned back $5 million. Dabbles in California real estate, currently dates Actress Britt Eklund. Has houses in Malibu, Bel Air and Jamaica, rises in morning with organic coffee, dresses in bell-bottoms and Jesus sandals. Lincolnesque in bearing...