Word: cheeking
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Dates: during 1920-1929
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...Cheek-Neal Co. of Nashville makes Maxwell coffee. Fifty-five years ago Joel O. Cheek and J. Will Neal worked for a wholesale grocer at Nashville. Mr. Cheek's job was to sell coffee to the general stores of Tennessee hill villages. He rode a saddle horse and carried coffee samples in his saddle bags. At that time he affected a pointed beard. When he came home from a trip he would potter around his kitchen oven roasting experimental blends of coffee. He used twelve-pint coffee pots for brewing his blends. His eight sons and one daughter guard...
...Reconstruction 1870's, Joel O. Cheek and J. Will Neal quit their jobs to sell coffee for themselves. The Maxwell House (Hotel), now tattered, was just opened at Nashville. Young Mr. Cheek persuaded the managers to use his coffee and when Maxwell House guests demanded the blend, he used the hotel's name as his trademark...
Until 1921, when Cheek-Neal opened a factory in Brooklyn, it was a sectional brand, known little out of its own territory-the South...
...Harvard men who will be delegates to the conference are; Winslow Carlton '29, M. A. Cheek Jr. '26, Gordon Huggins '29, R. S. Holden '29, J. H. Lane '28, G. H. Norris '29, O. R. Rice 3 E.T.S., K. D. Robinson '29, D. P. Tucker '29, and C. M. Underhill...
...Cheek has resigned actual affiliation with the Phillips Brooks House, with which association he has been connected for the last six years, to accept a post as instructor of English at Phillips Exeter Academy. While there he may act as an assistant coach of football...