Word: cheeking
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Dates: during 1980-1989
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When Jimmy Carter signed a SALT II treaty in June 1979, he gave Brezhnev a big kiss on the cheek. The treaty was never ratified, largely because of the Soviet invasion of Afghanistan six months later. In 1980 Republicans used photographs of the signing ceremony with the message to voters YOU TOO CAN KISS OFF JIMMY CARTER...
Holtz, growing up scrawny along a crook in the Ohio River, where Ohio, West Virginia and Pennsylvania converge and steel mills and potteries hunker cheek by sooty jowl, was not what you would call successful either. "Everybody felt so sorry for him," says Joe McNicol, a classmate at St. Aloysius Grammar School and a fellow altar boy. "He was always the last person picked for teams." When his uncle Lou Tychonievich started a football team at St. Al's, young Lou learned every position so as to improve his chances of seeing action. He also studied the playbook, such...
...endorsement by a prototypical rural policeman, who looked like an extra from Smokey and the Bandit. Even when his G.O.P. opponent attacked him for owning slum property and being reprimanded by the state supreme court for unduly delaying a client's case, the normally combative Wilder turned the other cheek. As Paul Goldman, Wilder's longtime backstage strategist, explains, "One of the things we learned in 1985 is that if you don't think about race, it doesn't matter." Wilder won with what, compared with last week's results, seems almost a landslide margin: nearly 52% of the vote...
...judges looked for ads that broke new ground. The Ally & Gargano agency's Federal Express ad shattered taboos against making fun of the customer. One runner-up, adman Hal Riney's first Bartles & Jaymes wine-cooler commercial, scored with tongue-in-cheek humility. Another winner, Wendy's 1984 "Where's the Beef?" slogan, created by Dancer-Fitzgerald-Sample, became a political zinger in the hands of Walter Mondale. But as the 1984 election proved, even advertising has its limits...
...tirade. The columnist is the founder of Lesser Seattle, an antibooster organization that seeks to "keep the bastards out" by exaggerating the city's negative characteristics, such as its notorious rainfall. The organization's slogan: "Have a Nice Day -- Somewhere Else!" Watson insists that his crusade is tongue in cheek, but many newly arrived Californians take less satirical slurs to heart. "Our very first day the Welcome Wagon lady called on us and told us that people here think Californians fail to recycle, pollute the air, ruin natural resources, litter, and bring smog, congestion and overgrowth," a transplanted housewife recalls...