Word: cheerful
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Dates: during 1950-1959
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...white." But according to The Guiding Light, "Duz does a wash like no detergent can-it's the soap in Duz that does it!" On Life Can Be Beautiful, life can really be beautiful if Tide is used ("Gets clothes cleaner than any soap"); on Backstage Wife, Cheer's "blue magic" guarantees "the whitest, brightest and the cleanest wash possible...
Tide continued to grow so fast that last year Neil McElroy supplied it with some more competition. He brought out Cheer, another detergent, which settled into second place (third: Colgate's Fab). Opening the Door. The revolution that P. & G. fathered not only gave its old-fashioned soaps new competition, it opened the door to competition for the whole soap industry from the chemical makers, who supplied many of the raw materials for the detergents. Monsanto, backed by huge research funds, introduced All, persuaded washing-machine makers to hand it out to their customers. General Aniline brought out Glim...
...dandling a doll on his knee. Television's top ventriloquist, Winchell is beginning his sixth TV season by filling his half-hour show (Sun. 7 p.m. E.S.T., NBC) to the brim with Paul Winchell, master of ceremonies, man of many voices, dramatic actor, singer, dancer and soap salesman (Cheer and Camay). By such breathless activity, Winchell, a muscular, 29-year-old New Yorker, hopes to escape an occupational hazard of ventriloquism: becoming incidental to his "doll" in the public mind...
...have a surprising sameness of outlook and political thinking. President Eisenhower's policy of "gradualism," or of progressive conservatism, is, in my opinion, exactly the mood of the parts of the country I visited. In normally Democratic country such as northern Idaho and Montana, they don't cheer or worship him, but during the entire trip, only two people expressed to me strong feelings against Ike personally. The great preponderance of people I met did not even suggest that it was still too early to form an opinion on Ike. They like him all right...
...support he had, was Mossadegh's fatal mistake. The troops were only too happy to oblige; they clubbed the rioters unmercifully and punctuated their thudding gun butts with shouts of "Long live the Shah" and "Death to traitors." Growing bolder, they forced the Reds at bayonet point to cheer the Shah, too. The next morning, the bruised and bitter Tudeh Central Committee proclaimed: "No more aid to Mossadegh, who is a compromising traitor," and the Reds retreated into hiding. He had disappointed them: Mossadegh in their eyes was to have been the Kerensky who preceded them to power...