Word: cheerfulness
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Dates: during 1960-1969
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...waste, inefficiency and inflation brought on a minor recession earlier this year. Yet by last week industrial production posted an estimated 4% overall gain for the year. Many Brazilians still gripe about this year's 45% rise in the cost of living, but businessmen give Campos a rousing cheer, and foreign investors are registering their votes with money. Alcoa is planning a $50 million aluminum project, Volkswagen is spending $100 million to double its 60,000-car annual production, and Ford is building a $30 million plant that will turn out all-Brazilian Galaxies...
When it comes to tippling, nobody in West Germany out-topes the West Berliners. Low taxes have made liquor so cheap (75? a fifth for gin, $1.25 for local whisky) that the Communist-encircled city not only produces 20% of West Germany's bottled cheer, but also consumes it at the elbow-straining pace of 18 fifths per year per person-double the rate in the rest of the country. Last week the 15-year-old oasis of cheap alcohol was drying up, the victim of a forthcoming New Year's tax increase. Long queues of customers stood...
Millions of American housewives daily stop in front of a supermarket shelf and pick up a bar of Ivory soap, a box of Tide or Cheer, a package of Duncan Hines Cake Mix, a bottle of Clorox or Mr. Clean. For the maker of all these products, the Procter & Gamble Co. of Cincinnati, the pickings add up to sales of more than $2 billion a year and profits that reached $133.2 million in the fiscal year ended last June. P. & G. dwarfs its closest rivals, Colgate-Palmolive Co. (1964 sales: $806.6 million) and Lever Bros. Co. ($436.4 million...
Boston State used a "give-and-go" offense with potent effect. They had "good moves and good faking," according to forward Storrs. Six fully-rigged cheer-leaders seconded Boston's efforts, and a 20-man B.S.C. cheering section apparently spooked some of the Radcliffe hoopsters. "Half of them were rooting for us, though," noted Miss Storrs...
Spreading Out. So desperate is France's need for more housing that even Levitt's French competitors cheer his venture-the first such in Europe by a U.S. builder. "He's helping to fill the need," says Builder Jacques Boulais, "and he's giving French contractors a good lesson in the modern way to build a house." Levitt has already lined up land for a second project near Paris next year. After that he plans to spread out to Marseille, other French cities and northern Italy. In ten years, he predicts, his company will be producing...