Word: cheerfulness
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Dates: during 1960-1969
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Railroads. Eastern railroads had no cheer at all to offer stockholders. The Pennsylvania, taking a double blow from sagging steel shipments and a 12-day strike, lost $4.5 million in September for a nine-month deficit of $9.4 million v. $449,000 last year. Chairman James Symes held out no hope that the road could finish the year in the black. The rattling New Haven lost $1.8 million in September, running its nine-month losses to $11.4 million. The New York Central lost $2.7 million in September, putting it $2.5 million in the red for the first nine months...
...request for "your support in this campaign," and always gets applause at the outset. Throughout his usually brief, fast-moving speeches, the audience pays close attention. When the Senator jokes, the crowd laughs, easily and spontaneously. When he asks for help to "move this country forward," the people cheer...
...lifelong, convinced, prejudiced Republican, I cheer your epithet "Little Brother Bobby." Barbed, two-edged, it should induce every thinking Democrat to place an X on my side of the ballot...
...cities and villages of Ghana and Nigeria, his name leaped forth from billboard, newspaper and radio. Whenever he arrived in a city-in Accra, Kano, Ibadan, Kumasi, Lagos and Enugu-huge crowds turned out to cheer him, including the "all-powerful" King of the Ashantis, King Nana Sir Osei Agyeman Prempeh II. The object of all this adulation was U.S. Trumpet Ace Louis ("Satchmo") Armstrong, on a gravelly-voiced West African tour last week designed to persuade Africans to drink more Pepsi-Cola. Admission fee to the outdoor concerts by Satchmo and his six All-Stars: five Pepsi-Cola bottle...
Brand X is such a handy device for avoiding mention of competitors that Madison Avenue is not likely to give it up easily. But some products-including Cheer detergent-have already stopped using Brand X in favor of such descriptions as "another leading washday detergent," and others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning...