Word: cheers
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Dates: during 1950-1959
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...Cheer & Perseverance. To top off his triumphant leap into the social whirl, quick-acting Sir Thomas, never a yachting fan, surprised everyone by issuing a transatlantic challenge for the America's Cup. During the next 30 years he combined yachting with business, raced five different Shamrocks against U.S. defenders, never won the cup. A year before Lipton's death in 1931, Comedian Will Rogers wrote a letter to the New York Times suggesting that "everybody send $1 apiece for a fund to buy a loving cup for Sir Thomas Lipton, bigger than the one he would have...
...Popular Publications' Argosy are tailor-made. Each month they whirl their male fans away from the humdrum of business, budgets and the family, to shiver with a ski patrol as "They Cheat Death in the Alps," sweat as a motorcycle daredevil shows "How to Ride Up a Wall," cheer for the Old Blue bullfighter in "Yale Man Versus Toro," and squeeze the trigger when "Grizzlies Spell Trouble." The biggest difference between the two: Argosy runs fiction, True aims at facts...
There was a sporting British cheer for the new light-heavyweight champion. The loudest voice of all was that of Manager Kearns, who felt so good he decided he might as well claim the heavyweight championship too. He told London: "The N.B.A. calls Ezzard Charles the champion. You guys call Bruce Woodcock the champ. So why shouldn't I call my guy the champ? Let 'em all be champs...
...spoofs about radio deserve a mild hand. Wally Cox, a young monologuist who writes his own stuff, deserves a very loud cheer. By means of a quiet Will-Rogersish manner and a sharp Ring-Lardnerish pen, he creates a couple of monstrously matter-of-fact characters that are both hilarious and appalling...
...Aiken is so well pleased with it that Mark IV, which Harvard is building for the Air Force, will use the same system. Mark IV will "live" (Aiken, the conservative, says "live") at Harvard permanently, and part of its time will be available to non-military users. Scientists will cheer this news. Nearly all the existing computers do nothing but military work. Only the big I.B.M. machine on Manhattan's Madison Avenue is open to nongovernment scientists, and I.B.M. charges $300 an hour for its services...