Word: cheesekraft
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...cheese to Chicago stores. Although the company has long passed that Arcadian state which "J. L." described as: "when everybody called everybody else by his first name- even the stenographers," valiant attempts are made to keep the organization highly Kraft-conscious. Much of this is done through the organ, Cheesekraft. A typical Kraft-talk by "J. L.": "I do not suppose anyone else ever planned a cheese business to live through the ages . . . after we are gone, there will be Kraft salesmen trekking the veldt of Africa, braving the snows of Siberia and battling the superstitions of Mongolia-all earnestly...
This glimpse into the early life of the president of his company would have been afforded a stockholder of Kraft Cheese Co. who in 1925 read an article entitled, "A Cheese Business for the Ages," written by James Louis Kraft and printed in the monthly Kraft house-organ, Cheesekraft. If the stockholder had read further, past a reference to "dear old aunt Beckey. She has gone to her reward," he would have come upon President Kraft's prediction for the future: "I do not suppose anyone else ever planned a cheese business to live through the ages . . . after...
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