Word: cheesekraft
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Dates: during 1930-1939
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...cheese to Chicago stores. Although the company has long passed that Arcadian state which "J. L." described as: "when everybody called everybody else by his first name- even the stenographers," valiant attempts are made to keep the organization highly Kraft-conscious. Much of this is done through the organ, Cheesekraft. A typical Kraft-talk by "J. L.": "I do not suppose anyone else ever planned a cheese business to live through the ages . . . after we are gone, there will be Kraft salesmen trekking the veldt of Africa, braving the snows of Siberia and battling the superstitions of Mongolia-all earnestly...
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