Word: cheetahs
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First came protests against Joe Camel, a raffish advertising character that has attracted teenagers to Camel cigarettes. Now furious grownups are opening new fronts in the wars for dollars and youthful minds. Incensed by plans for a Fox network cartoon series that would star Chester Cheetah, a pitchman for Frito-Lay's Chee-tos snacks, Action for Children's Television and six other groups last week asked the FCC to bar the program. While Fox said it will not show spots for Chee-tos during the series, ACT said the program itself would amount to a commercial and would violate...
...popular toys. Charren sought to ban programs like G.I. Joe and My Little Pony as little more than program-length commercials. Most have since expired from low ratings, but a fresh wave may be on the way: several new shows in development feature snack-food characters like Chester Cheetah, who hawks Cheetos. "It's nauseating," says Charren. "Having turned all the toys into programs in the '80s, now they're going to turn all the logos into programs...
Accessories in spots and stripes are big items as well. Marshall Field's in Chicago has a ponytail garter ($8) and a leopard-spotted headband ($10). At New York City's Saks Fifth Avenue a cheetah chiffon bow ($25 to $45) and a jaguar belt ($165) are moving well. Kids can get jungle-cat skirts ($30) and flannel dresses ($55) at Henri Bendel in Manhattan...
...then, excitement rears its crazy clown face. "Once a kid walked up and asked me, "What's the fastest animal in the world?" I told him 'The cheetah...
MANY OF God's creatures are built for speed: The lean and hungry cheetah. The soaring spine-tailed swift. And let us not forget the turbo-charged Ferrari 380 GTS. But fast as they are, not one of these will able to touch my heels the moment that $64,000 piece of parchment touches my palms. Like a bat out of hell, Alyshiba out of the gate or Larry Bird out of the back court, I will be out of Harvard so fast it will make your head swim and your crops wilt...